HVAC Company SEO Case Study — From Stagnant Traffic to 8,500+ Monthly Organic Visitors
Fox Family Heating & Air is a Sacramento-based HVAC company that came to Rankva with a live website but no consistent organic growth. Over 12 months, Rankva rebuilt their entire search foundation — technical fixes, content strategy, local SEO, and link building — growing organic traffic by over 50% and securing top Google positions for high-intent HVAC keywords.
HVAC Services
SEO (Overall)
United States
2021 – 2023
About the client
HAVC Company — Sacramento, CA 🇺🇸
Fox Family Heating, Air Conditioning & Solar has been operating since September 2015, building a strong reputation for reliable HVAC installations, repairs, and solar solutions across Sacramento, California. They were an established local business with a real customer base — but their online presence was not reflecting the strength of their offline reputation. Their website existed but was not ranking for the keywords their ideal customers were searching. They came to Rankva with one clear goal: get more people finding them through Google.
The Challenge
What was holding them back before Rankva?
Results — before & after
The numbers tell the story
This HVAC company came to Rankva with inconsistent organic traffic and no clear SEO direction. Over 12 months, every metric moved — traffic, rankings, backlinks, and local visibility. Here is exactly where they started and where they ended up.
Before Rankva
After Rankva
Our Process
How we approached this project
Step 1 — Technical SEO Audit
The engagement started with a full technical audit of the client's website. Crawl errors, duplicate content, slow load times, and broken internal links were all identified and fixed in the first phase. A clean technical foundation was non-negotiable before any content or link work began.
Step 2 — Keyword Research & SEO Strategy
Rankva mapped out a keyword strategy built around high-intent HVAC searches in Sacramento and the surrounding area. This included service keywords, informational blog topics, and local modifier terms — giving the content team a clear roadmap for what to build and optimise.
Step 3 — On-Page & Landing Page Optimisation
Every core service page was rewritten and restructured — meta titles, H1s, body content, internal links, and schema markup. Pages that were previously thin or unfocused were turned into fully optimised landing pages that matched what homeowners were actually searching for.
Step 4 — Content Creation & Blog Optimisation
New blog articles were written targeting high-traffic informational keywords — one article alone went on to rank position 1 and drive 164 monthly visits. Existing blog content was also audited and improved to recover lost traffic opportunities.
Step 5 — Local SEO & Link Building
A targeted local link-building campaign was run alongside Google Business Profile optimisation to push the client into the local pack for Sacramento searches. Referring domains grew from approximately 350 to 826 — a sustained upward trend visible across the entire 2-year data window.
Before working with Rankva, our website was live but not really working for us. We were getting some traffic but not the kind of growth we needed to stay competitive in Sacramento. The SEO work completely changed that — our rankings improved, we started showing up in the local pack, and the phone kept ringing from people who found us on Google. The results speak for themselves.
HVAC Service Business — United States
About the client
Key Results
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