HVAC SEO Case Study — 50% Traffic Growth in 12 Months

HVAC Company SEO Case Study — From Stagnant Traffic to 8,500+ Monthly Organic Visitors

8,500 monthly organic visits · 826 referring domains · Top 3 Google rankings in Sacramento, CA

Fox Family Heating, Air Conditioning & Solar is a Sacramento-based HVAC company serving homeowners across the United States. When they came to Rankva, their website was sitting on decent domain authority but failing to convert that into consistent organic traffic or local search visibility. Over a focused 12-month SEO engagement, Rankva rebuilt their entire search foundation — technical fixes, content strategy, local optimization, and link building — and grew their organic traffic by over 50% while securing top positions for high-intent HVAC keywords.

HVAC Services

SEO (Overall)

United States

2021 – 2023

50 +

Monthly Organic Visits

1 +

Referring Domains Built

# 0

Google Ranking Number

0 Mo

Campaign Duration (Months)

About the client

HAVC Company — Sacramento, CA 🇺🇸

Fox Family Heating, Air Conditioning & Solar has been operating since September 2015, building a strong reputation for reliable HVAC installations, repairs, and solar solutions across Sacramento, California. They were an established local business with a real customer base — but their online presence was not reflecting the strength of their offline reputation. Their website existed but was not ranking for the keywords their ideal customers were searching. They came to Rankva with one clear goal: get more people finding them through Google.

The Challenge

What was holding them back before Rankva?

Organic traffic had been inconsistent for over two years — hovering around 6,000–7,000 monthly visits with no upward trend despite having a live website since 2015

Multiple technical SEO errors were present on the site — crawl issues, unoptimised meta tags, slow page performance — all silently preventing Google from ranking their pages higher

Landing pages for core HVAC services were thin on content and not optimised for local search — meaning they were invisible to homeowners in Sacramento searching for heating and cooling help

No structured link-building strategy was in place — their backlink profile was growing slowly and organically with no direction, limiting their domain authority growth

Blog content existed on the site but was not targeting the right keywords or structured to drive traffic from informational searches

Write 3–4 lines about who the client is, what industry they are in, what stage of business they were at, and what their main goal was when they came to Rankva. Keep it factual and specific — avoid generic filler.

Results — before & after

The numbers tell the story

Data sourced from Ahrefs organic traffic report and Google Search Console — campaign period Oct 2021 to Jul 2023/24.

Our Process

How we approached this project

Step 1 — Technical SEO Audit

The engagement started with a full technical audit of the client's website. Crawl errors, duplicate content, slow load times, and broken internal links were all identified and fixed in the first phase. A clean technical foundation was non-negotiable before any content or link work began.

Step 2 — Keyword Research & SEO Strategy

Rankva mapped out a keyword strategy built around high-intent HVAC searches in Sacramento and the surrounding area. This included service keywords, informational blog topics, and local modifier terms — giving the content team a clear roadmap for what to build and optimise.

Step 3 — On-Page & Landing Page Optimisation

Every core service page was rewritten and restructured — meta titles, H1s, body content, internal links, and schema markup. Pages that were previously thin or unfocused were turned into fully optimised landing pages that matched what homeowners were actually searching for.

Step 4 — Content Creation & Blog Optimisation

New blog articles were written targeting high-traffic informational keywords — one article alone went on to rank position 1 and drive 164 monthly visits. Existing blog content was also audited and improved to recover lost traffic opportunities.

Step 5 — Local SEO & Link Building

A targeted local link-building campaign was run alongside Google Business Profile optimisation to push the client into the local pack for Sacramento searches. Referring domains grew from approximately 350 to 826 — a sustained upward trend visible across the entire 2-year data window.

Before working with Rankva, our website was live but not really working for us. We were getting some traffic but not the kind of growth we needed to stay competitive in Sacramento. The SEO work completely changed that — our rankings improved, we started showing up in the local pack, and the phone kept ringing from people who found us on Google. The results speak for themselves.

HVAC Service Business — United States